. The Transom .

Tuesday, February 06, 2007

Pretty soon college tuition will be on eBay... too late...

Oklahoma Wesleyan University has put one year of college tuition up for bid on eBay. I hope for their sake this is a publicity stunt and not the beginning of a trend. Why do I say that? A university attracts students based on a number of factors, not the least of which is reputation and prestige of the school. Now we all know that Oklahoma Wesleyan is not Harvard, but it's not ABC Community Tech either. So it seems that by hosting an auction for a year of tuition, room and board the school is cheapening its reputation.

I'm all for utilizing new media and new marketing initiatives, but only if it adds to what you're doing. In this case, I give OWU an 'A' for effort, but a 'D' for execution.


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