. The Transom .

Tuesday, September 05, 2006

Katie Couric goes live... and asks for help

I think it's safe to say that Katie Couric did a good job in her first telecast as anchor of the CBS Evening News tonight. In fact, I thought she did a great job ... until she got to the end.

She acknowledged that many 'fans' have asked her how she planned to sign off. Instead of having something planned, she decided to start a contest. She's asking for viewers to write in and recommend a sign off. If I could equate it to baseball for a moment, that's like Albert Pujols asking for fans to give him tips on his swing.

I can't judge her based on one aspect of the telecast, and certainly time will tell how she does, but I'm just glad the media circus is over.

2 Comments:

  • I couldn't agree with more with your comments about the ending of her newscast. I, along with many others, were watching it in anticipation for her to go out with a bang and I felt that didn't quite happen. By asking for viewer input, she and CBS want to build a closer relationship with its audience to keep them aboard. But for the others watching, I think it may have turned them off a bit. CBS's rating issues go beyond Katie Couric, but they're exploring non-traditional methods to widen their base.

    By Anonymous Anonymous, at Thursday, September 14, 2006 7:36:00 AM  

  • Who cares about Katie Couric? Really?

    By Anonymous Anonymous, at Thursday, December 14, 2006 9:36:00 PM  

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