. The Transom .

Thursday, July 06, 2006

PepsiCo should be applauded for their no-brainer

Three cheers to PepsiCo for notifying Coca-Cola it had received a letter offering stolen information about a new Coke product. In this day and age of Enron-like corporate ethics, it's refreshing to see a company actually do the right thing.

It is also, coincidentally, the only real move Pepsi could make. Consider if they had ignored the letter or had accepted the offer. Word would have leaked and Pepsi would have been fried. In reality, the Coca-Cola employees who tried to sell company secrets did nothing more than provide Pepsi with an excuse for great free publicity.

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