The right thing to do doesn't always align with ROI

Making headlines all across the country was the amazing recovery of kidnapped youngster Shawn Hornbeck. Gone for four years, Shawn is safe back at home with his parents. And now thanks to the generosity of one local homebuilder, Shawn and his family will be living in a much more secure home.

McBride & Son announced yesterday that they will be donating a $300,000 home for the Hornbeck's to be completed by May. McBride & Son has no relation to the Hornbeck's. They just knew they could do something to help. And for that, I salute them.

They didn't do it for the publicity, because let's face it, the donation is really just a local story. So making up $300,000 in publicity value is going to be a stretch. The goodwill generated by the donation, however, could have lasting impact. But at the end of the day, they donated the home because they are good people.

We all have ways we can help others in need. Thanks, McBride & Son, for stepping up and reminding us of that fact.