The Chicago White Sox announced an agreement today with Dallas-based 7-Eleven Stores that would require starting times at weeknight home games to start at 7:11pm. OK, I've heard of ridiculous sponsorship ideas, but this is borderline comical.
In older buildings you can still find transoms above doors. Designed for increased airflow, they became a way for unsolicited material to land in the lap of editors, producers and the like, hence the expression "over the transom." 'The Transom' is one communication professional's unsolicited view of information that moves our world.
Rob Amberg is vice president and general manager of Cushman/Amberg Communications, one of the nation's oldest and most respected independent public relations and communications agencies. Currently managing the office in St. Louis, Rob provides strategic counsel to clients in industries such as consumer goods, biotech, construction and real estate, tourism and IT.
1 Comments:
Not sure what type of ROI 7-11 will really get from this....
By Anonymous, at Wednesday, November 01, 2006 12:13:00 PM
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