Racing in circles

Word just came out that Barack Obama has raised more money in six months than any other candidate before him, pulling in approximately $58 million bucks. Not far behind, Hillary has accumulated something in the neighborhood of $53 million. It's predicted that both candidates will end up raising close to $100 million before it's over. That's a lot of money, but where does the bulk of it go? Advertising. What's the one thing advertising lacks? Credibility. Kind of ironic, isn't it?

Of course some money is spent on staff, travel, security, etc etc. But the bulk is spent on those lovely campaign TV spots that start out aspirational and end up combative and reactive to every other candidate's ads as election day gets closer.

I think we are starting to see a trend away from the traditional campaign -30 and -60 second TV spots, but they will still be heavily utilized, because let's face it, the majority of voting baby boomers and older still think social media is what happens in communist China.

You would think that running for the highest office in the land would be a call for communicating credibility and trust. Using the medium with the lowest level of credibility doesn't speak volumes for their common sense.

Thanks to Naomi Davis for the idea...