. The Transom .

Wednesday, July 16, 2008

NFL reputation keeps getting better and better

Just when I thought the reputation of the NFL couldn't get any worse, I read about its latest venture. The NFL has actually hired 'experts' to spot and stop players from flashing gang signs during televised games. This of course leads one to believe that a) many NFL players are active gang members, b) the gang activity is so rampant that 'experts' need to be hired to spot it, and c) did I mention many NFL players must be active gang members?

For a league that spends millions of dollars in advertising trying to convince the public that it's players are socially responsible, active in the community, and good people, it sure seems like a waste of money. I guess they got the 'active in the community' part right, they just didn't expect gang activity to constitute "the community."

And they didn't explain who these 'experts' are but I'm dying to know who promotes their services in such a way that is searchable for something like this. Can you imagine the interview process? An NFL executive sits across the table from the candidate quizzing him by flashing gang signs. "What's this mean?" "Who am I dissing now?"

Ridiculous.

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