I read a lot about how the Millennials don't know what they don't know, have a sense of entitlement, don't know what hard work is, etc etc. It seems that everyone who isn't a Millennial takes some kind of pride in talking them down. The big discussion now is how to relate to them. How to communicate with them to have them fit in to the workforce. Stories are passed around about how they ask for management positions right out of school or expect to be paid six-figure incomes for a job worth thirty grand.
One thing that I find missing from this conversation is the Millennials' response. So I guess it isn't really a conversation. Who, or better yet where, is the voice of this generation. Why aren't they fighting back? The 'elders' would tell you it's because they are a) lazy or b) don't care what we say about them. There are valid arguments on both sides, but at this point it seems only one side is doing the talking.
In older buildings you can still find transoms above doors. Designed for increased airflow, they became a way for unsolicited material to land in the lap of editors, producers and the like, hence the expression "over the transom." 'The Transom' is one communication professional's unsolicited view of information that moves our world.
Rob Amberg is vice president and general manager of Cushman/Amberg Communications, one of the nation's oldest and most respected independent public relations and communications agencies. Currently managing the office in St. Louis, Rob provides strategic counsel to clients in industries such as consumer goods, biotech, construction and real estate, tourism and IT.
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