Twitter me this, Madam President....

Most people I talk to felt that Hillary Clinton's YouTube video announcing her campaign song was very well done, clever and successful. I can't argue that it was well done, I mean, that's what a professional production service will do for you. But I have to question why it was done, what it will accomplish, and what it means for future campaigns.

My first thought after seeing her series of videos was, "are we looking for a president or an Academy Award winner?" Does it not seem strange that presidential candidates are now trying to sway voters with catchy marketing videos and less about what they stand for and what they plan to do about the country?

Then there is the theme of the video. It was a nod to the series finale of The Sopranos. Granted, the finale of that show was widely watched, but it's a show about a dysfunctional family that cheats the government and kills people. In addition, only people who can afford HBO watch the Sopranos, so she's not exactly targeting the middle or lower class. Interesting choice all around.

Finally, what did it accomplish and what does it mean for future campaigns? It told me she has a clever marketing person on staff, that neither she nor Bill are good at acting, and that she was trying to raise her 'cool' factor among younger voters. I hope that this isn't a trend for the future where candidates feel like the only way to get our attention is by crowding into our social media spaces and putting on a show. That's why I watch Saturday Night Live, not why I vote for a president.

In the future, look for presidential candidates to have music videos on YouTube, souped up MySpace pages, asking you to be their friend on Facebook, and Twittering while on the campaign trail.